Influencer Pro
Brand
Influencer Pro
Role
UI/UX Designer
Target Group
Aspiring content creators and social media influencers seeking practical creative skills
Contribution
Research, insights, analysis, concept, testing, design
Time
8 weeks
Brief
Create a mobile-only MVP for an e-learning app that empowers influencers to grow their platforms. The app should have a core set of features to quickly test market demand and gather user feedback.
Outcome
Collaborating closely with content specialists, 2 developers, and product management, I designed a user-friendly mobile e-learning app that delivers structured, multi-modal lessons. This platform has garnered positive initial user feedback, attracting users eager to enhance their creative proficiencies, making complex artistic concepts accessible through an engaging mobile experience.
Splash Screens
Courses and Events
Homepage and Course In Progress
Color Palette
The Problem
Aspiring influencers lack a centralized, mobile platform for high-quality, practical e-learning. The market is fragmented, with valuable content spread across social media, lengthy courses, and expensive coaching.
Ensuring Accessibility
WCAG Protocols (PASS)
4 Grid System
Designing for the Thumb Zone
Recognizing the evolving design of smartphones—thinner and longer for optimal social media and entertainment viewing—I prioritized the thumb zone in this app's design. All immediate calls to action (CTAs) are strategically placed for natural, comfortable reach, while less urgent CTAs are positioned in harder-to-reach areas to prevent accidental taps. Furthermore, I've incorporated familiar element placements to enhance overall usability.
Results
Rapid Validation and High Engagement (Metric Blurbs)
Time to Market: Successfully launched the core MVP features within 4 months, meeting the rapid market testing objective.
Feature Validation: Identified the top 3 most valuable features (e.g., "Hashtag Strategy Tool") for the next phase of development, validating the core scope.
Feature Validation: Identified the top 3 most valuable features (e.g., "Hashtag Strategy Tool") for the next phase of development, validating the core scope.
User Engagement (DAU/MAU): Achieved a high user retention rate with a Daily Active User (DAU) to Monthly Active User (MAU) ratio of 30%, demonstrating strong engagement with the content structure.
Content Consumption: Average time spent per learning unit was 1.5 minutes, confirming the success of the "Atomic Learning" strategy for mobile consumption.
Content Consumption: Average time spent per learning unit was 1.5 minutes, confirming the success of the "Atomic Learning" strategy for mobile consumption.
